ALXPCK

Building AI
Executive Assistants

AI that manages your inbox, defends your calendar, and keeps your files organized,
so you can get back to the work only you can do


You built a practice so you could do the work, not the work around the work. You never meant to become a manager, babysit operations, or put out fires all day.
Alex Peck
HOW DO I KNOW?
I spent a decade as Seth Godin's Creative Director, the only person to redesign his blog. I scaled and ran the altMBA, serving 7,000 alumni from 109 countries. That taught me what it means to run a business built on trust, a public persona, and a portfolio of relationships.
Painting of a calendar stuck in mud behind barbed wire

Your calendar is a minefield

Meetings you didn't want to accept, deep-work time that keeps getting stolen, and that recurring call you've been meaning to cancel for six months.

Your inbox is a riptide

Replies from clients who need answers, an intro you promised to make last week, and a renewal conversation that's slipping past due.

Painting of an envelope caught in stormy waters
Painting of file folders leaning against a tombstone

Your folders are a graveyard

Half-finished folders, files named 'final_v3_REAL,' a signed contract you can't find, and a one-pager that's two versions out of date.

Here's what it feels like when someone handles it for you.
AI calendar defending strategic time

Your calendar
defends your time

Meetings get scheduled without the back-and-forth. Your mornings stay blocked for deep work. When someone tries to book over your strategic time, your assistant pushes back, politely, professionally, without you lifting a finger.

AI-managed inbox prioritization

Your inbox
works for you

Urgent messages get flagged. Routine stuff gets handled. Client requests get a professional response before you've had coffee. You open your email when you want to, not because you're afraid of what's piling up.

AI-organized file system

Your files
find themselves

New files go where they belong automatically. That Notion workspace you abandoned gets organized. That Drive folder you've been meaning to sort for two years gets sorted. You need a file? Just ask.

Who this is for

Anyone whose calendar has more clients than days. Whose inbox runs the mornings. Whose follow-through depends on memory more than system. The kind of practice where the operational layer keeps eating the strategic one, and the people you serve deserve better than what's left of you at the end of the day.

If you've been thinking about hiring a fractional EA, working with a VA service, or finally committing to a full-time assistant, this is closer to the EA experience, at a fraction of the cost, with none of the management overhead.

Ready to see what this looks like for your business?

Your inbox, calendar, and files. Finally quiet.

Book a free 20-minute call. You'll walk away with a plan to get your time back.