It needs to feel like it fits you, so that you proudly recommend it to people.
I can’t tell you how many folks I’ve met who say, yeah, I have a site, but I don’t send any people to it. It’s out of date. I don’t like it.
It’s like something in your wardrobe. Someone gives you a beautiful piece. But if it doesn’t fit right, if it’s the wrong color, you never actually pull it out and you never wear it, no matter how nice it is.
It needs to feel like it fits you, so that you proudly recommend it to people.
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