Is AI cheating?

Most of the people I work with run their own business on the strength of relationships.

They’re great in the room. They start things. People want to work with them. And for years they’ve carried guilt about the rest: the follow-ups, the files, the organizing. Some hired people to cover it. Some bought system after system.

Now AI is building that support around them, like scaffolding.

The first question they often ask me is, “Is AI cheating?” It’s a fair question after years of feeling you should have been able to do it all yourself.

My answer is no. This is a tool, a way to have dignity about your work. You don’t have to feel like you’re less than because you can’t do the things a bigger company has a whole team to do.

Then they get to the other side. “Oh my god. I’m excited about my work again. I can do more.”