“Building in public” has become a genre. Twitter threads about MRR. Livestreamed coding sessions. Revenue dashboards shared with strangers.
That’s one version. Here’s another: keep a log. Write down what you did, what you learned, what you’d do differently. Publish it somewhere. Don’t promote it.
The value of building in public isn’t the audience. It’s the reflection. When you write about what you’re doing, you think more clearly about what you’re doing.
I’ve kept some form of work journal for fifteen years. Most of it has never been read by anyone. That’s fine. The writing itself is the practice.
This blog is an extension of that practice. I write here because writing helps me think, and thinking in public (even quietly) keeps me honest.
If you’re building something, write about it. Not for followers. For yourself.