You already know what you should be doing with AI. Having someone in the room is what gets it done.
The AI questions land on you. Which tools, what’s safe, what’s worth the team’s time, and what you should be doing yourself. Most of them come up between meetings, when there’s nobody to ask.
I’m one of the people you can call. When something comes up, we work through it together, on your real work, while it still matters. It’s for founders and executives, and for authors and independent advisors who run their own practice.
What changes
You stop deciding it alone
The right person beside you is the difference between another month of circling and a thing that’s finished. Not because the work got easier, but because you got better at it.
Remarkable
Strategic thinking
AI took away the cost of making things. What’s scarce now is knowing what’s worth making, and being able to say why.
Most people can feel when something is almost right. Far fewer can name what’s wrong with it and how it should change. A decade in Seth’s studio is a decade of watching work get better because somebody could say what wasn’t working yet. That skill is learnable, and it’s the one your team needs most from you.
Relaxing
Technical expertise
Nobody is an AI expert. That’s a bit like being an expert in the internet. There’s too much of it, and more of it every week.
The way out isn’t keeping up. It’s choosing which parts deserve your attention. I read the articles and I write them. I test the tools. I build software my own business runs on. I sit inside client businesses and see what AI is actually doing there. All of it comes back to you compressed, right when you need it.
Empowering
Your judgement, sharper
You drive, I guide. You do the thing that feels risky in safe company, and every time you do it you trust yourself a little more.
I’ll have done my job when you’re the one people come to for a read on AI. Not because you know the most tools, but because you’ve honed your judgement and your read is right.
How it works
It starts with a call
Tell me what’s on your desk and how you like to work. If it’s a fit, we settle how often we meet and how you reach me in between, and I send the specifics.
After that, when something comes up, you call. We meet on zoom and work on it together, live.