AI will always give you an answer. Knowing whether to trust it is the job.
Most of the time you aren’t missing information. You’re missing someone to work it through with, who has done this kind of thing before. Two hours together and the thing you’ve been overthinking for months is moving again.
Price
$500
What changes
Together we dispel the uncertainty
The right person sitting beside you is the difference between another month of circling and a thing that’s finished. Not because the work got easier, but because you got better at it.
Remarkable
Strategic thinking
AI took away the cost of making things. What’s scarce now is knowing what’s worth making, and being able to say why.
Most people can feel when something is almost right. Far fewer can name what’s wrong with it and how it should change. When you can’t, the almost-right thing ships, and slowly the work stops sounding like you.
That skill is learnable, and I know because I was taught it. A decade in Seth’s studio is a decade of watching work get better because somebody could say what wasn’t working yet.
You stop being the person who says “I’ll know it when I see it.” You become the person who gets what they want, because they can help other people see it too.
Relaxing
Technical expertise
Nobody is an AI expert. That’s a bit like being an expert in the internet. There’s too much of it, and more of it every week.
The way out isn’t keeping up. It’s choosing which parts deserve your attention. Mine go to the parts that matter for people with ideas to share who run their own businesses, which means most of what is happening in AI is noise to you, and I can tell you which parts aren’t.
I eat learning curves for a living. I read the articles and I write them. I test the tools. I build software my own business runs on. I sit inside client businesses and see what AI is actually doing there. I host rooms where owners show each other what worked this month. All of it comes back to you compressed, right when you need it.
So instead of freezing, or trying to learn all of it, you learn the pieces that matter one at a time. Your judgement gets sharper, your results get better, and the relief holds even when I’m not in the room.
Empowering
Skill building
Build sessions are deliberate practice. An intentionally designed experience to help you get better at something difficult.
Together we put in the reps. You drive, I guide. You learn good habits, and do the thing that feels risky in safe company.
Along the way, as you become more capable, you also become more confident. You start to trust yourself more, and you let yourself become more creative with the technology.
People in your circle will start to notice. I’ll have done my job when you’re seen as the smart friend people go to for AI advice, or the colleague who gets results with it other people can’t replicate. Not because you know the most tools, but because you’ve honed your judgement and your read is right.
Your journey isn’t just about getting the next task done, it’s about becoming a person whose work feels lighter, freer, and more energizing.
How it works
I’ll have everything ready
The booking form has my up-to-date availability, and includes a few short questions about what we’ll be working on together. The more specific you are in advance the better prepared I’ll be.
You’ll get an email from me before our session, either asking follow up questions or just saying hi.
On the day of the call, we meet on zoom and hit the ground running.
Not sure where to start?
Schedule a call to strategize about where AI can help your business and where it can't.