Alex Peck
Design, technology, and the work in between
I've spent twenty years building at the intersection of design, technology, and operations for partners with ideas too good to ignore. I get what it means to have a business built on trust, a public persona, and a creative practice.
I worked with Seth Godin for a decade. Redesigned his blog. Served as his Creative Director. Built the technical systems that scaled his workshops to thousands of students across 109 countries. Acquired the altMBA from him, ran it through the pandemic, and eventually sunset the storied workshop.
I understand the benefits and difficulties of creator businesses. I've been the owner/operator of one. That humbled me and showed me how incredibly difficult it is. But I've also seen how incredible it can be to make a change in people through your work, and I got to sit across the table from in a five person studio with a world-class creator.
Over the years, I've helped: Amazon skunkworks a publishing house. Ship 800-page coffee table books from China. Transform the online education space from MOOCs to CBCs. Use course design to prototype best-selling business books. Thought leaders explore magazine publishing.
The throughline isn't any one skill: it's my ability to learn and adapt to change. That's the same thing I'm helping creators do.
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Colophon
The site is set in IBM Plex: Sans for headings, Serif for prose, Mono for code and metadata. Same skeleton, different surfaces. That's what design, technology, and entrepreneurship are for me. Same person, different ways to make things better.
The background is a Day & Night Cellular Automaton. Out of a handful of simple mathematical rules emerge complex patterns that look alive. LLMs are similar, matrix operations on tokens produce language that sounds like thinking. I can't do all the math, but I can see the beauty.
The site is built with Jekyll, Tailwind CSS, and Claude Code, hosted on GitHub Pages. Every choice is deliberate (interoperable, well-documented, and publicly adopted), becauses standards matter more, not less, when your coding partner is an AI./a
ALXPCK is Alex Peck without the vitamin E. I took my wife's last name when we started a family, and rebuilding a personal brand meant every obvious URL was gone. I blame pjrvs for making dropped vowels look cool (like so many other things).