Hi, I’m Alex Peck.

I'm a Business Coach and Bookkeeper.

Not a common combination (unfortunately).

I get it clear, reliable financials aren't sexy. For all the concern about the bottom line, we don't really pay attention to the rest of the books. But knowing the story your books are telling you is the bedrock of every successful business.

Your goal might be long-term sustainability for your business. Or you might want to sell it (and change your life). Or, maybe, you want to give your kids financial stability by passing on the business.

Whatever your reason, the foundation is the same. Learn to read the story in the numbers. Hear what your books are telling you.

As a business coach, I believe that you can't improve what you don't understand. This is why I want us to start our conversation from a place of shared financial literacy. I want us both to know the most profitable parts of your business, and the ones that are cost sucks. I want us to measure progress against past performance industry averages. This is the starting place for us to make strategic decisions.

Uncertainty makes it harder to feel confident in our decisions. We wish we had all the information we needed to make the decision, but we never do. Increase your ability to make fast, confident decisions by knowing what your financials are telling you. Know your industry averages.

There's tremendous value in personal development. "Know thyself" has been in vogue for ages because it works. But I invite you to consider: do you have that same kind of self-knowledge of your own business numbers? What do they mean? What are they telling you?

You have a huge pool of untapped information. I can help you see it more clearly. And from there we can begin to make strategic choices that build leverage for you.

• Building yourself out of the day-to-day so that your business is more resiliant (and less stressful for you).
• Developing multiple customer acquistion channels.
• Harvesting the rewards of focus and consistency.

I'm a huge advocate for personal transformation—especially therapy. As a leader, I've benefited from values work, diversity, equity, and inclusion work, and mission-driven best practices. I hope you'll seek out that kind of work. It's not, however, something I offer in my coaching.

I'm your "numbers lead to strategy and innovation" guy.

Your "thinking partner" not

Over the past decade I help scale a business to thousands of students across 100 countries. Seth Godina and Wes Kao built altMBA and online leadership workshop from

Your books are telling you a story about your business. How to build Most founders just don’t know how to read it. That’s where I come in.

Your numbers are already telling a story; most founders just can’t read it yet.

That’s where I come in.

My coaching starts with the numbers so our work together is grounded in reality. From there, we can grow something resilient, strategic, and worth your effort.

Schedule a call and let’s take a look at what your business is really saying.

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When he's not working, he'd like to be: